Assessing if the content is easy to understand and read.Assessing if the content answers users’ questions and fulfills their needs.Assessing if the content is useful for users.

Overall, it’s an important area to assess. However, beyond SEO, we know a site with a good user experience has a better chance of affecting the bottom line. The link between user engagement metrics (think pogo-sticking and CTR) and the impact on SEO have long been debated.Īt the very least, it’s fair to argue there’s an indirect link with SEO.įor instance, a site that provides a good user experience is more likely to get a backlink, return visits, and so on. Or is the site difficult to understand and navigate – and, therefore, more likely to lead to a bounce back to search results? In essence, we want to know how useful and engaging the user experience of a site is.ĭoes the user experience make it easy for a user to complete an action? This section examines whether a site’s UX, design, and content make it easy to understand and navigate.

Seo competitive analysis